Signal Wren

Find out the morning after your marketing breaks.

Signal Wren checks your site and the marketing around it every day: whether search engines and AI assistants can still reach you, and whether your tags and pixels still load and send data. When something gets worse, you see it the next morning, not in next month's report.

yoursite.com · Changed this morningChecked at 06:00 UTC
  1. ✕ Needs a fix/pricing/ is set to noindexSearch engines will drop it from their results.Key pages
  2. ! Worth a lookGoogle Analytics sends no dataThe tag loads, but no visits are being recorded.Tags

Problems like these cost traffic for weeks before anyone notices.

A broken robots.txt, a stray noindex or a tag that stopped firing doesn't announce itself. Traffic slides until it shows up in a report.

Example: organic sessions before and after a robots.txt changeSessions hold steady for four weeks, then fall after robots.txt starts returning errors. Signal Wren flags it the next morning; a monthly report notices five weeks later.Signal Wren flags it the next morningThe monthly report noticesTraffic lost while nobody knewOrganic sessions, 12 weeks
  • Signal Wren flags it the next morning
  • The monthly report notices, five weeks later
  • Traffic lost while nobody knew
An example: robots.txt starts returning errors to crawlers, which Google treats as "don't crawl anything".

Start watching your first site today.

Add your site and the first check runs straight away. It's free, and there's nothing to install.

What it checks, free for every site

From the outside, like a visitor or a crawler would. No access to your site, analytics or code is needed.

Crawling and indexing

robots.txt, sitemaps and soft 404s, plus each key page's status, redirects, noindex, canonical and structured data.

Needs a fix/book/ returns a 404

Search and AI crawlers

Whether Googlebot, Bingbot and AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can reach your pages, or are blocked by robots.txt or a firewall.

Worth a lookGPTBot gets a 403 from your firewall

Tags and pixels

Every tag and pixel a visitor's browser loads, from Tag Manager and Google Analytics to Google Ads, Meta, TikTok and LinkedIn, and how consent mode is set before anyone answers the cookie banner.

OKTag Manager, Google Analytics and Meta Pixel found
Paid plans

Connect the tools behind your marketing

Link your accounts and Signal Wren watches them too, comparing each week with the month before so a drop shows up the next morning. The free checks keep running either way.

  • Google AnalyticsSessions, key events and visits from AI assistants, for your website and appsComing next
  • Search ConsoleClicks, impressions and average position, with the queries and pages that lost the mostComing next
  • Google Tag ManagerEach version published to your container, and the tags in itComing next
  • Google AdsCampaign spend, clicks and conversionsPlanned
  • MetaAd performance and pixel events across Facebook and InstagramPlanned

How it works

Set up takes about a minute.

  1. Add your siteIts address and the pages that matter most, like pricing or booking.
  2. The first check runs straight awayThen again every morning at 06:00 UTC.
  3. See what changedEach check is compared with the day before, so what got worse, what got better and when is all on one page.